About IMARA
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Our Story
Imara Health Collective was born from the belief that strong operations and strong people are not separate pursuits- they are one. After years of working across multiple levels of healthcare operations- from the frontline to leading large-scale intiatives, one pattern became clear: systems could be rebuilt and workflows standardized, but meaningful change occurred when people understood the broader goals and the people behind the work. When clarity met compassion, performance transformed.
Imara was created to bridge that gap by uniting structure, empathy, and intelligence in a way that makes healthcare efficient and deeply human.
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Today, Imara partners with physician practices, healthcare organizations, and more to rebuild clarity where it's been lost, strengthen teams through awareness and alignment, and design operations that can sustain themselves through change.
Founder's Perspective
After fifteen years of serving and leading complex healthcare environments, Dez saw a pattern: operational challenges were rarely about capability-they were about human connection. When alignment, communication, performance, or visibility slipped, even the strongest systems lost momentum.
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Dez founded Imara to change that. her work unites human behavior and operational design + education to create systems that are both intelligent and practical. Every solution begins with people- how they think, communicate, and adapt. Dez studies those dynamics, identifies breakdowns, and rebuilds structure around understanding.
Dez embeds herself in the work, no matter the level. Whether shadowing and demonstrating front-line work, supporting digital transformations, or creating brand new operational designs, Dez steps into the real environment to see where complexity and workflow collide. That perspective allows her to design frameworks that function.
Her approach brings calm and coherence during times of change- big or small. By translating intricate processes into clear expectations and actionable systems, she helps organizations stay aligned and human through transformation.
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Through Imara, Dez continues to build what she believes in: organizations that perform not because they're perfectly engineered, but because they're humanly understood by all.
Meet the Founder
"People often say operations are simply workflows. I believe they're the result of well-orchestrated, informed teams led by courageous and committed leaders. It takes initiative to step into spaces we don't yet understand- to be visible, move beyond silos, and intentionally rebuild alignment when departments drift apart. Structure can keep operations standing, but visibility and maintenance keep them alive."
Dez Licatovich,
Founder & Principal Consultant
Mission | Vision | Commitment
Mission
To heal the core of healthcare operations- bringing clarity and strength to the work of people today and tomorrow, so organizations can thrive with confidence.
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Vision
To be the trusted partner in shaping healthcare operations that endure- where systems flow seamlessly, people flourish with dignity, and organizations remain strong for the future.
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Commitment
We stand beside every client with a promise to restore operational clarity, build resilience, deliver outcomes that last-honoring both the people who carry the work and the organizations thatrely on it.